Giles Smith (Mediazoo CEO)

Glasgow whitepaper breaks down what AI revolution means for the creative industry

Learning and communications creative agency Mediazoo have published an exclusive whitepaper that shares their own bespoke methodology outlining how they

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Learning and communications creative agency Mediazoo have published an exclusive whitepaper that shares their own bespoke methodology outlining how they integrated AI into their workflow – and how they can help others do the same.

The whitepaper details the Glasgow creatives agency’s AI journey, from overcoming scepticism with workforce training and hands on experimentation to leading the way as AI trailblazers.

The methodology highlighted in the whitepaper emphasises the need for organisations to enable their people to use AI safely and effectively, as a foundation for achieving meaningful gains in productivity and innovation.

By launching 12 AI project teams and an AI Trailblazer group, Mediazoo reduced time spent on repetitive tasks by 25%, allowing creatives to focus more on high value, creative work.

Mediazoo  are experts in transformation and want to help others rethink work through their methodology that keeps human creativity at the core of AI innovation.

Giles Smith, CEO at Mediazoo, said: “Transformation isn’t driven by technology alone; our Whitepaper highlights it comes from empowering teams with the right tools, skills, and mindset to thrive.”

“By equipping people with the ability to adapt to an ever-changing environment we allow them to embrace new skills and technologies like AI into their workflows, which will ultimately enable them to enhance performance and focus on what they do best.”

The future is one where AI amplifies human ingenuity, rather than replaces it.”

The learning and communications agency has developed a range of AI products, notably ConvEx, an innovative AI-powered conversation practise tool, built to empower employees to handle challenging conversations with confidence and skill.

ConvEx delivers voice-to-voice AI practise for a wide range of workplace conversations, from management development to sales training and customer service interactions.

With a dedicated consultation phase, this AI-powered tool can be tailored to each organisation’s specific needs, creating realistic personas that enable teams to practise everyday conversations with enough repetition to build genuine competence and confidence.

ConvEx revolutionises conversation training by combining live role play with immediate, actionable feedback. The platform tracks individual and team progress through comprehensive analytics, ensuring measurable skill development and consistent training quality across the organisation.

Mediazoo is ready to support other organisations on their AI journey. To find out more, download the whitepaper: https://share-eu1.hsforms.com/1dghlrdm2QACR6drr3zHUCw2eabp2?utm_campaign=83922110-AI&utm_content=378629315&utm_medium=social&utm_source=linkedin&hss_channel=lcp-1159259

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