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Glasgow University launches groundbreaking study on future Augmented Reality impact

Researchers at the University of Glasgow are embarking on an extensive study to investigate the societal implications of next-generation augmented

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Researchers at the University of Glasgow are embarking on an extensive study to investigate the societal implications of next-generation augmented reality (AR) technologies. This timely research project aims to shed light on how AR advancements might reshape our social fabric, interactions, and daily lives in the coming years.

The research aims to investigate how AR can contribute positively to society and the possible dangers associated with the technology, helping communities get ready to tackle challenges while optimising advantages.

Augmented reality is a technology embraced across various fields of human activity, such as entertainment, healthcare, and education, including Meta’s implementation in universities across Europe.

In the foreseeable future, this technology, which overlays digital visuals onto real-world environments through computer displays or headsets, is anticipated to become as widespread as smartphones.

Nevertheless, the influence that upcoming iterations of this technology may have on society remains uncertain.

The research is backed by the European Research Council, and will examine how a future ‘augmented society’ could offer individuals new opportunities while also exposing them to new risks.

A group of three researchers from the University of Glasgow School of Computing Science, led by Dr. Mark McGill, will conduct the study.

The potential social benefits to be explored include enhancing users’ cognitive abilities and improved self-expression, which the researchers believe could aid individuals with disabilities.

The possible risks under investigation include the likelihood of devices violating privacy, increasing the dissemination of online misinformation, and the potential detachment from certain aspects of reality experienced by users of the technology.

Commenting on the upcoming study, Dr. McGill stated:

“Augmented reality has huge potential to reshape the way we experience the world, which makes it a powerful potential agent for social change. Just how positive or negative those changes will be is something that we need to think very carefully about now, before AR technology outpaces society’s ability to adapt and legislate appropriately.”

Dr. McGill further emphasised the importance of recognising the potential negative impacts of AR and the necessity for proactive legislation and preparation rather than merely responding to challenges once they arise.

The study will create a detailed framework of the advantages and disadvantages of AR to assist governments, legislators, technology firms, and other stakeholders in harnessing the benefits of AR while reducing its associated risks.

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